Driving B2B growth through fractional, focused marketing support.
Hanlon is a strategic, client-first partner that measures our success by the growth of your business. We take the time to take a deep dive and understand your challenges and business goals, working alongside your team with humility, curiosity, and a shared sense of ownership.
Industry knowledge isn’t a bonus, it’s the baseline.
We specialize in B2B verticals where marketing complexity is the norm. Long sales cycles, multiple stakeholders, technical buyers, and markets that don’t respond to generic tactics are a few of the challenges we’ve solved. Deep industry fluency separates strategies that generate pipeline from campaigns that fall flat.
Healthcare + Life Sciences
Innovation doesn’t sell itself. We help healthcare and life sciences organizations turn complex science into clear market narratives that build trust and drive adoption.
Manufacturing
Great products lose to better-marketed ones every day. We help manufacturers communicate their value with the precision their buyers demand.
Technology
Features don’t win markets. Positioning does. We help B2B technology companies differentiate, educate buyers, and build a pipeline that doesn’t depend on who you know.
Professional Services
Expertise that isn’t visible doesn’t win business. We help professional services firms turn what they know into market authority that attracts the right clients and referrals.
Our fractional marketing model delivers senior-level talent, flexible engagement, and real accountability.
TELL ME MORE
We become an extension of your team by blending our industry expertise and skill sets with your existing marketing infrastructure. The result is a more strategic, more aligned, and more results‑oriented approach to B2B marketing.
We provide:
Strategic Marketing Leadership
Brand & Positioning
Demand Generation
Content & Thought Leadership
Digital & Campaign Execution
Sales Enablement & Outreach Support
Is Hanlon the right fit?
Might be worth a chat if you’re a B2B company that:
- Recognizes there’s an opportunity to elevate their marketing for growth, sales alignment, and value creation
- Needs stronger alignment between marketing and sales
- Wants experienced professionals with a wide-range of capabilities
- Operates in complex markets where industry expertise matters
- Measures marketing by revenue and pipeline, not impressions and clicks
Strategy aligned to revenue.
We believe marketing should be accountable to business outcomes. No disconnected tactics. No unnecessary complexity. Just disciplined marketing built to support long-term value creation.
Every engagement connects:
Smart Thinking.
Heavy Lifting.
We combine strategic clarity with hands-on execution to build marketing solutions that drive real business outcomes.
Digital Marketing + Demand Generation
LEARN MOREStrategy + Growth Consulting
LEARN MOREMarTech, Data + Full-stack Marketing Operations
LEARN MORECreative, Content + Brand Development
LEARN MOREVideo Production + Brand Storytelling
LEARN MOREAI is a tool.
Not the answer.
The use of AI is rapidly changing industries, especially digital marketing. At Hanlon, we use AI to make our behind-the-scenes processes more efficient so our clients get more output for their spend. We continue to learn through our AI taskforce and evolve while taking all necessary precautions to ensure our clients’ security and privacy.
We use AI for:
- Project Management
- Competitive Analysis
- Digital Marketing Insights Recap
- Creative Briefs
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Creative Ideation and Storyboards
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Video and Photography Editing
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Presentation Templates
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Email Marketing
Our Promise
We’re a partner embedded in your growth and act as an extension of your team. We take a proactive approach to marketing, leveraging proven processes that enable our team to quickly gain a deep understanding of your market position and accelerate speed to market. We prioritize your business outcomes, communicate with clarity, and deliver results that yield market value.
