Giving the little guy a powerful voice.
Meet Good Neighbor Pharmacy, a network of 3,000 independently owned and operated pharmacies across the country and consumer facing brand of AmerisourceBergen, that play David to the global Goliaths of Walgreens, CVS and Rite Aid. What this spirited group of pharmacy entrepreneurs may lack in size and convenience is quickly overshadowed by their unwavering commitment to elevate the health of the communities they serve by providing a level of personalized care far beyond simply filling prescriptions. Shaping their incredible stories into a powerful brand is our mission.
BRANDING + POSITIONING
Locally owned. Locally loved.
Right off the bat, it was clear independent pharmacists are a breed like no other. Fueled by their love for other human beings and a deep commitment to their communities, these rock stars not only talk the talk, but walk the walk by consistently putting their patients first. This tradition of service excellence was echoed by Good Neighbor Pharmacy being recognized as “the highest in customer satisfaction” 10 of the last 12 years according to J.D. Power.
Industry insights gained through a series of workshops, a deep dive into the competitive landscape, and extensive research shaped our brand positioning of “Locally owned. Locally loved.” leading the charge.
STRATEGY + CONTENT
Going beyond getting you better.
A large majority of patients simply utilize the pharmacy closest to their home. We needed patients to consider the quality of their care over convenience by seeing the value of a deeper relationship with their local pharmacist. As healthcare evolves, the role of pharmacist has been continuing to expand, never more so than during the pandemic.
Web Design + Optimization
Extending the reach of personalized care.
Rebuilding Good Neighbor Pharmacy’s website for the social media era required a threefold process of restrategizing and streamlining content, redesigning the brand’s online look, and improving the site’s overall SEO. By integrating MyGNP.com with Salesforce’s digital content platform allowed AmerisourceBergen to incorporate individual, consistently branded microsites for all 3,000 pharmacies in the Good Neighbor Pharmacy network.
Digital + Traditional Campaigns
A whole new way to pharmacy.
For over 15 years, we’ve showcased the independent pharmacists’ impact on their patients lives and health of their communities. Our efforts have yielded several award-winning campaigns including a combination of television, print, social, digital, signage and event executions.
Hanlon is a long-standing, trusted partner of our Good Neighbor Pharmacy brand, and has been for more than a decade. Their creativity and consistent focus on delivering innovation within our brand and our overall strategy enable us to hold our own in an extremely competitive consumer marketplace. They are, without a doubt, a vital part of our success.
Christine Lane Vice President, Good Neighbor Pharmacy