STEP 1

    Brand Awareness

    This is the biggest part of your marketing mix. Maintain a healthy flow of prospects into the top of your funnel by spreading promotional efforts across a variety of media channels. At this stage, you want to be noticed in the crowded market place. We will measure success by tracking reach, impressions, visits, clicks, engagement and brand lift.

    Executions

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    STEP 2

    Brand Consideration

    Smart positioning, a polished brand image, and relevant messaging have put you top of mind. Now, customers want to dig deeper to decide if your brand meets their needs. This is the time to reinforce your strongest attributes and benefits to push them over the edge. Success at this stage will be measured by tracking clicks, calls, downloads, bounce rates, likes, comments, and requests for additional information.

    Executions

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    STEP 3

    Brand Preference

    You’ve reached the tipping point. Prospective customers know who you are and believe you’re the right fit. Success at this stage will be measured by inspiring confidence and driving action with your office/retail space, product packaging, point of purchase displays, presentations, and proposals.

    Executions

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    STEP 4

    Brand Loyalty

    Now comes the art of keeping customers happy and engaged. This is where creating an emotional connection to your brand promise and value proposition is essential. Success at this stage will be measured through reward programs, survey responses, and re-purchasing.

    Executions

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    STEP 5

    Brand Advocacy

    Once a customer becomes a brand ambassador they are emotionally connected to your brand, committed to a long-term partnership, and likely to recommend you to others. The key here is to give them what they need to spread the word to create referrals.

    Executions

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    Well done!

    You have created your annual marketing mix.

    How can we help fill your sales funnel?

    LET’S CHAT