Get marketing traction with a fractional CMO from Hanlon.

Outsource your marketing leadership and shift from a pure sales mentality into a growth-focused marketing strategy that attracts and retains more customers. Our fractional CMO’s have helped B2B companies just like yours achieve better results from their marketing investments.

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The benefits of a fractional CMO.

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Align your marketing and sales efforts for maximum impact

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Differentiate from your competitors Strengthen your value proposition

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Establish, measure, and track key performance indicators

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Improve your results
and grow your business

Marketing leadership that guarantees results.

We’d love to help your B2B company build a profitable marketing department. We’ll rally your team, ignite growth, and ensure your company breaks away from the competition and achieves its full potential.

Andrew Hanlon

Andrew is an experienced fractional CMO with a passion for propelling businesses to new heights. With decades of business acumen and a growth-focused mindset, he brings a competitive edge and a strategic approach to every engagement. As a Fractional CMO, his expertise lies in defining marketing strategy, translating it into actionable results, managing and mentoring marketing teams, and ultimately driving growth. An award-winning digital marketing expert and business leader, Andrew excels at aligning marketing and sales teams, driving internal efforts to develop new product and service offerings, and exploring untapped market opportunities.

Emily Gorka

Emily is a highly experienced fractional CMO who brings a data-driven approach to marketing, sales development, and company growth. With her natural leadership abilities and collaborative spirit, she excels at defining marketing strategies, winning buy-in for them, and then executing flawlessly on her initiatives. She does that by translating far-reaching marketing visions into actionable plans, managing and mentoring marketing teams, and tracking the impact with key performance indicators.

What is a fractional CMO?

A fractional CMO is the part-time executive who run your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what we do for B2B companies. We’d love to hear what your goals are…and help you reach them with marketing that gets results.

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Hanlon has taken our marketing to the next level. As our fractional CMO, they have helped our team be more strategic and results oriented in our approach, and helped us bridge the divide between marketing and sales. Hanlon’s efforts have helped boost our sales funnel and grow brand awareness around our annual trade conference Razor’s Edge.

GEORGE SUCHER Razor Technology, Partner

Choose your CMO’s level of engagement.

Engaged CMO

We’ll provide a comprehensive marketing strategy with prioritized campaigns and will work with your team daily to execute the plan.

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Ongoing Advisor

We’ll schedule check-ins every other week and your team will manage campaign deadlines with a focus on improving results.

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Strategy Session

With a couple of weeks of prep, we will schedule a 4-hour strategy session to map out your customer journey and outline the essential next steps for your marketing team.

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Here’s how it works.

Quick Chat

Schedule a 15-minute introduction call to see if a fractional CMO is right for you.

Strategy Session

We dive in deeper over 1-2 longer calls to develop an action plan and marketing proposal.

Marketing Launch

Within the first 30 days we’ll provide a comprehensive marketing plan and recommendations how to execute it for the rest of the quarter.

Signs that your company may need a fractional CMO.

  • CEO is running marketing instead of the company
  • Lack a clear marketing strategy
  • Unable to differentiate yourself in a crowded marketplace
  • Haven’t mapped out your customer journey
  • No defined marketing KPI’s
  • Campaigns are not producing results
  • Messaging and look are inconsistent
  • Sales funnel is running dry

What to expect from a fractional CMO.

  • Marketing leadership
  • Implementation of a smart marketing strategy
  • Clear differentiation and brand positioning
  • Identify key touch points along the customer journey
  • Establish marketing goals and KPIs
  • Brand consistency
  • Stronger results
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Hanlon has been an absolute pleasure to work with. Implementing them as our fractional CMO allowed us to integrate Hanlon into our marketing team, kick start our content strategy and creative executions, and start seeing real results on our spend. Our partnership has a bright future.

JIM NESTER Nestec, Chief Executive Officer

Get the marketing expertise
you need to grow your business.

Delegate your marketing outcomes to an expert to take your time
back and see a greater return on your marketing budget.