FRACTIONAL MARKETING

Helping SaaS healthcare brands grow through fractional marketing.

At Hanlon, we’re steeped in the unique challenges and opportunities that SaaS healthcare companies face in today’s digital economy. We offer you the expertise and agility needed to enhance your marketing results, broaden your brand awareness, expand your subscriber base, and set you apart from the competition.

Common marketing challenges facing Healthcare SaaS brands:

  • Articulate a clear and differentiated value proposition
  • Building trust and credibility
  • Educating the market
  • Competing with established players
  • Demonstrating ROI

Is a fractional marketing
team right for you?

If your current marketing department is incomplete, you’re unhappy with your current marketing output, or struggle to achieve established objectives, a quick chat would be well worth your time.



Outsource your marketing gaps to our specialists.

Navigating these challenges requires a strategic and multifaceted approach to healthcare SaaS marketing, focusing on building trust, educating the market, demonstrating value, and fostering partnerships within the healthcare ecosystem. Hanlon’s fractional marketing model gives you access to our entire team of marketing strategists, digital artists, and content creators that seamlessly integrate with your current team and turbo boost your strategic marketing objectives.

Hanlon’s fractional marketing offers a clear competitive advantage.

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Expertise in Healthcare SaaS

Our team has an in-depth understanding of the SaaS healthcare sector, including critical areas like data security, compliance (HIPAA, GDPR), telemedicine, EHR/EMR systems, patient engagement platforms, and more. We speak your language.

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Customizable Marketing Strategies

Whether you’re trying to boost your annual recurring revenue (ARR), build broad support for a new funding round, or attract positive attention from leading hospital systems, we have a customizable solution specifically for you.

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On-Demand Marketing Expertise

Our proven fractional model means you get high-level skills faster, cheaper, and more flexibly than ever before, allowing you to adapt swiftly to market shifts or changing business requirements.

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Seamless Integration

By assessing skills, establishing clear communication channels, and setting distinct roles, we ensure effective collaboration and leverage individual strengths.

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Cost-Effective and Diverse Skill Sets

Eliminate the significant expenses associated with full-time employment while benefiting from a team with a wealth of knowledge, innovative strategies, and a diverse skill set including digital marketing, brand strategy, market analysis, and more.

How fractional marketing works.

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Strategic Alignment

We start by understanding your business, market position, and goals. This allows us to align our efforts directly with your objectives, ensuring that every action we take drives your business forward.

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Market Responsiveness

Our Fractional Marketing Team is built to swiftly react to market shifts or changing business requirements. We help you stay ahead of the curve, adapting strategies as needed to maximize opportunities.

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Growth and Expansion

Through strategic guidance and implementation of targeted marketing initiatives, we focus on stimulating growth and expanding your market share.

A painless process to accelerate your marketing momentum.

We are firm believers in the KISS principle. By keeping things simple we are able to spend more time on developing your brand story and concentrating on moving your marketing needle.

Our 5 Step Process to Deploying Your Fractional Marketing Team

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Initial Consultation
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Define Goals + Objectives
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Strategic Workshops
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Campaign Development
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Data Analytics + Metric Review

We’ve deployed fractional marketing teams for a variety of SaaS Healthcare brands.

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Fractional marketing is high efficiency fuel for your brand.

Our fractional marketing teams offer businesses flexibility, scalability, and efficiency. We make it incredibly fast and easy to tap into the advantages of a partner that brings a wealth of cross-industry expertise and that already possesses the digital marketing tools you need to succeed.

LET’S CHAT