Pecora
Turning Product Complexity Into a High-Performance Sales Tool
01
The Situation
Pecora manufactures a wide range of sealants and coatings, serving contractors, architects, engineers, and commercial building professionals.Their existing website wasn’t built to support the scale of their product catalog or the depth of technical documentation required by their audience. Managing hundreds of SKUs and critical resources like SDS sheets, specs, and installation guides had become inefficient and the site wasn’t functioning as an effective sales tool.
02
The Insight
For technical buyers, access to the right information at the right time drives decisions. Pecora’s expertise and product quality were strong, but the digital experience needed to better support how professionals research, evaluate, and specify products in real-world applications.
03
The Strategy
Hanlon reimagined Pecora’s digital presence as both a product library and a sales enablement platform:
- Simplify management of a large, complex product catalog through a flexible CMS
- Integrate technical documentation directly into the user experience
- Clarify positioning and value propositions to strengthen differentiation
- Design the site to actively support reps, specifiers, and decision-makers
04
The Activation
We built a custom, scalable website that allows Pecora’s team to easily manage hundreds of SKUs while delivering a seamless experience for users. Key enhancements included:
- Organized, accessible documentation embedded across product pages
- Improved navigation for contractors, architects, and engineers
- Updated messaging and positioning to better communicate value
- A performance-driven foundation optimized for search and engagement
05
The Impact
- 65% increase in organic traffic within the first year
- 80% improvement in key conversion events, including form fills and product inquiries
- A scalable CMS empowering internal teams to manage content efficiently
- A high-performing digital platform that supports both marketing and sales
Hanlon recently completed a full redesign and redevelopment of our company website, and the experience couldn’t have been smoother. They’ve been one of the easiest and most professional vendors we’ve ever worked with. From start to finish, the team was attentive, patient, and responsive, always addressing our questions and concerns promptly. Their structured weekly meetings kept us informed every step of the way, and we always felt supported throughout the process.”
Alexandra Freeman
Social Media & Content Specialist
