At Hanlon, we tailor content production to every stage of the buyer’s journey, from awareness to advocacy. That shows your customers that you are in tune with their level of interest and that you are listening and interested in their feedback.
High quality content that answers their questions — including the questions they didn’t even think to ask yet — proves their attention and patronage will be rewarded and shows that your brand isn’t pretending to be an authority, you actually have the experience and the forethought to capably guide them in their decision making process.
That interaction generates brand trust and fosters brand advocacy that persists long after a sale has been made.
Consistency is key in brand building. Mixed messages will cause confusion and short circuit your attempts to cement a brand association in the marketplace, which is why a holistic, omnichannel content strategy is necessary that hits every touchpoint and stays on message:
Always create content from the perspective of your target audience.