The trick to a smart and effective content marketing strategy is figuring out just what your audience is looking for.
At Hanlon, we tailor content production to every stage of the buyer’s journey, from awareness to advocacy. That shows your customers that you are in tune with their level of interest and that you are listening and interested in their feedback.
High quality content that answers their questions — including the questions they didn’t even think to ask yet — proves their attention and patronage will be rewarded and shows that your brand isn’t pretending to be an authority, you actually have the experience and the forethought to capably guide them in their decision making process.
That interaction generates brand trust and fosters brand advocacy that persists long after a sale has been made.
Consistency is key in brand building. Mixed messages will cause confusion and short circuit your attempts to cement a brand association in the marketplace, which is why a holistic, omnichannel content strategy is necessary that hits every touchpoint and stays on message:
- Blogging
- Social Media
- Websites and Landing Pages
- Sales & Promotional Content
- Testimonials
- Content Auditing
What great content will do for your business:
- Grow brand awareness
- Fill your sales funnel
- Increase your authority and build consumer trust
- Boost traffic and revenue
What good content will do for your customer:
- Offer them valuable information in a language they can understand
- Answer their questions and meet their needs with little or no strings attached
- Provide stage-specific communication that nurtures them through the sales process
- Give clear direction with user-friendly action items
The role of content in the customer life-cycle.
Always create content from the perspective of your target audience.
