Bringing sexy back
to a casino resort.
As the only location in the Philadelphia metro area with a casino, hotel, fine dining, live entertainment, and a poolside lounge all under one roof, Valley Forge Casino Resort truly had it all. Recent renovations had elevated the entire property into a premier resort-style casino with all of the desirable amenities.
BRANDING + POSITIONING
Entertain your everything.
Our goal was to reinvent the brand to better align with the new look and feel and draw affluent Philadelphia suburbanites to a complete leisure experience under one roof. In positioning the resort’s chic classiness, we managed to distill dozens of table games, six restaurants, a concert series, three bars, 600 slot machines, live comedy, a poolside lounge, two hotel towers, and a hot bi-weekly dance party into a simple, three-word mantra: “Entertain Your Everything.”
STRATEGY + CONTENT
Upping the ante.
To reach an upscale audience from the sophisticated, suburban Philadelphia Main Line area, we crafted an integrated strategy that leaned on the elegance, fun, and glamour of our entire offering, rather than the straight gaming approach of our competitors. This more well-rounded approach attracted a more well-rounded audience looking for somewhere to spend their entertainment dollars.
Digital + Traditional Campaigns
Something for everyone.
We created a unique visual experience that captured the excitement that differentiates Valley Forge Casino from the broader Philadelphia–Atlantic City casino market. The award winning campaign consisted of television, radio, print, social, OOH and digital executions.
Casino advertising can sometimes all start to look the same. Hanlon delivered smart, new positioning and a fresh, energetic look and feel that energized our brand and differentiated us from the competition.
Jennifer Galle Chief Marketing Officer